Content Ops Savings

What is your CMS bottleneck actually costing you?

Estimate the marketing hours, developer time, and unshipped campaigns you're losing to routine CMS work — and see how that compares to what a dedicated web content team costs.

Marketing team size updating CMS 6 people

People regularly touching the website / CMS

Hours/week per person on CMS busywork 7 hrs

Publishing, formatting, troubleshooting, QA

Avg. loaded cost per marketing hour $45/hr

Salary + overhead, per hour

Developer hours/month on content tickets 25 hrs

Landing pages, SEO adjustments, URL edits, asset management

Developer hourly rate $75/hr

Internal or contractor rate

Pipeline impact

Revenue per extra campaign $600

Estimated revenue if the campaign actually ships — not its cost

Compared against Starting package — $2999/mo

Your actual package may cost more depending on scope

Estimated annual value created

reclaimed marketing + developer time + unlocked campaign value, per year

— calculating —

Marketing time Developer time Campaign value

Marketing hours reclaimed / month 0 hrs

Developer hours reclaimed / month 0 hrs

Extra campaigns unlocked / month 0

Value from unlocked campaigns / month $0

Total monthly value created $0

Return vs. starting package ($3,000/mo) 0×

Model assumes ~75% of routine CMS/content hours and ~90% of dev content-ticket hours can be absorbed by a dedicated web content team, in line with reported gains of 100+ marketing hours and $60K+ in annual developer time freed up. Campaign revenue is an editable estimate, not a guarantee. Compared against our starting package price; your quote may differ based on scope. Figures are directional, not a quote.

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