Estimate the marketing hours and developer time you could reclaim by moving routine CMS work off your team's plate — modeled on the efficiency gains reported across web content management engagements.
Marketing team size5 people
People regularly touching the website / CMS
Hours/week per person on CMS busywork6 hrs
Publishing, formatting, troubleshooting, QA
Avg. loaded cost per marketing hour$45/hr
Salary + overhead, per hour
Developer hours/month on content tickets20 hrs
Landing pages, SEO adjustments, URL edits, asset management
Developer hourly rate$75/hr
Internal or contractor rate
Estimated annual savings
$0
reclaimed marketing + developer time, per year
Marketing timeDeveloper time
Marketing hours reclaimed / month0 hrs
Developer hours reclaimed / month0 hrs
Extra campaigns unlocked / month0
Monthly $ saved$0
Model assumes ~75% of routine CMS/content hours and ~90% of dev content-ticket hours can be absorbed by a dedicated web content team, in line with reported gains of 100+ marketing hours and $60K+ in annual developer time freed up. Figures are directional, not a quote.